Living healthier is a piece of cake. Just pick one of the many apps, websites or social media supporting a better lifestyle, and follow the instructions. Everyone wins! The individual, who will live healthier, longer and happier. And society, because chronic illnesses will be prevented and the costs of healthcare will drop.

Technology has brought us here. Health systems are becoming increasingly personalized. And by combining self-tracking with other data the user can be motivated and empowered with tailored behavior change solutions. All fitted to personal habits, social and physical contexts, time-variant events, and physiological patterns.

Despite the advantages, most behavior changes last only briefly. But why? Why do most changes not result in a more sustainable change of health behavior? This is the theme of the workshop Considering Health Behavior Change, on 10 and 11 February, organized by the TU/e Center for Humans and Technology.

This two-day workshop is especially interesting for ethicists, psychologists, designers, and health professionals specialized in behavior change technology for health. Researchers and practitioners will present recent insights and engage in dialogue on the ethical themes of trust and consent and on the psychological theme of intrinsic motivation.